10 Simple Yet Effective Ways to Promote Your Business on LinkedIn

Updated: Jan 3, 2022
By Umar Farouk Kabir
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Have you ever wondered if you could use Linkedin to promote your business? Well, if you have, the answer is a big yes!

If you do not know what Linkedin is, you’ve come to the right place.

Linkedin is a social network that gives strength in professional networking and career development. It is also a place where you can improve your brand awareness as well as sell your products and services.

If you already have a business or you’re thinking of starting one, this article is for you. Here, you will be able to learn the various ways through which you can use Linkedin to promote your business.

The 8 Sure-Fire Ways to Use LinkedIn to Promote Your Business

1. Create a Business Page

Sample of a Linkedin business page
How a business page on LinkedIn looks like

Before anything else, you need to create a page on Linkedin that is all about the kind of products and services you sell. The page is specifically for that reason and nothing more.

Using a company page and connecting it with your personal profile is always advisable.

When you make posts and add information about your products through a business account, it comes off as more authentic than when you do the same through a private account. Customers love authenticity, and one of the many ways to ensure that is by growing your company page on Linkedin.

If you are not on Linkedin already, you can create an account to get started.

2. Share Your LinkedIn Company Page on Your Private Social Media Accounts

Using personal social media accounts is a very powerful way of promoting your business. All you have to do here is post your LinkedIn company page link on your social media bios or pages. The more views you get, the more people are likely to visit your LinkedIn business page and see what you’re all about.

This is an excellent way of generating traffic, especially if you have a dominant social media presence.

3. Post Regularly

This is another way of promoting your business through LinkedIn. Through your business page, you can post news about recent developments in your business. It’s not just about posting regularly, you should be strategic about it in order to keep your customers on their toes. The more attention you get, the better for your business as a whole.

When customers view your page and see there’s a lot of activity going on, it gives the impression that the business is doing okay at the very least as opposed to very little activity.

Relevant updates to consider may include recently completed projects, creative tips, new features on your products and anything that shows your business as an active and serious operation.

4. Have Great Visuals

Great visuals on LinkedIn
Great visuals will make all the difference on LinkedIn

If you’ve been on Linkedin, you know that it is not a social media platform that focuses much on visuals. It is for this reason you should make the best out of the limited visuals afforded to you by the app.

From your profile photo to pictures of your products, ensure they are of the highest possible quality.

A great visual presentation of your page will do you a lot of good in capturing the attention of potential customers. They say “all that glitters isn’t gold”, well your case might just be different. Make your page glitter and sell gold to your customers.

5. Write Like a Pro

Writing on LinkedIn
To promote your business on LinkedIn, you need to learn how to write like a professional

Another tip on how to use Linkedin to promote your business entails writing smartly. The texts added to your company summary section, to product updates and to your own personal profile need to be optimized in order to generate traffic. Two key points here are using keywords that emphasize your area of expertise and writing clever and brief content that shows you’re an expert in your field.

Customers are easily swayed when they get the impression that the seller knows what they’re talking about. Being able to write in such a manner that convinces the customer goes a long way in promoting your business. Word spreads fast!

6. Create a LinkedIn Group

One powerful feature on LinkedIn is the ability to create a group that’s centred on a specific topic.

This is actually quite simple and efficient. Connect your business to a general topic that actively engages people, drive the discussion by promoting your business being the end game. The bigger the group, the better. Do not forget that Linkedin is primarily a professional networking platform. The more the number of people are aware of your page on that platform, the higher the chances of your page being widely spread. There is no such thing as bad publicity. Seize the limelight. 

Read: Best Free Ways to Get Free Publicity for Your Business

7. Be Active in Other Groups

Sample of LinkedIn groups
Sample of LinkedIn groups

In as much as you’ve created your own group, and you’ve generated some decent amount of clout, it may not be enough to take you to the promised land. Another way of promoting your business through LinkedIn is by being active in other groups.

You need to be active in existing communities and interact with other users.

Here’s a pro tip: do not spam these groups with posts about your business, rather engage in actual conversations that are productive, conversations that create real ties between you and other users in the community. This way, when you do actually make posts about your business, users in these groups will most likely be genuinely interested.

8. Ask for Recommendations

Recommendations on LinkedIn
Know how to ask for recommendations from customers, associates and employees

Make the most out of the Recommendations function by frequently asking clients to provide testimonials after they buy a product or service from you. These reviews are listed under your company information on your profile unless you or the client requests their removal.

The more positive reviews and recommendations you get, the better your overall reputation will be. A good reputation in itself promotes a business effortlessly.

9. Answer Questions about Your Niche

This is a very smart way of promoting your business on Linkedin. By accurately answering questions posed on Linkedin Answers, you are sharing your knowledge and expertise, and consequently, promoting your brand. When you present yourself as someone who is knowledgeable about their business, it creates assurance and trust between seller and customer.

The more times you appear on Linkedin Answers solving people’s problems the higher the chances of getting recognized.

10. Grow your Email Marketing List

Last but surely not least on our list of 10 sure-fire ways of promoting your business through LinkedIn is growing email marketing.

Email marketing simply entails sending out a commercial message to a group of people using email.

Conclusion

The truth is that with the advent of social media platforms, promoting one’s business has never been easier than it is today. Although, different social Media apps employ different methods for business promotion. This article was designed to help you understand the smarter ways through which you can promote your brand without spending a dime.

Knowing how to use LinkedIn to promote your business will only further help your brand grow as Linkedin is the leading b2b platform in the market.

Follow the steps above, practice, rinse and repeat, and watch how your business grows naturally!

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