Why Many Kanywood Stars Are Migrating to Tiktok

Written by Editorial Staff

Editorial Staff is a team of writers and editors trusted by over 50.3 million readers from Northern Nigeria

October 1, 2022

Tiktok. The platform has it all. From Music stars, athletes, comedians, and actors. And Kannywood stars too.

Between 2014 to 2019, one could say Instagram was the status symbol for Kannywood Stars. There, they interact with their fans and compete with each other regarding followers. Post-2020 that has all changed.

Now Tiktok is the new king of content. Arewa TikTok especially is a sensation with billions of videos watched.

The who is who of Kannywood are all there. From stars like Ali Nuhu, Maryam Yahaya, and Hadiza Gabon, directors like Aminu S Bono, Aminu Saira, and musicians like Nazir Sarkin Waka, you name it. But why are they trooping to the video-sharing platform?

To most, like Maryam Yahaya, Momee Gombe, and others, it’s mostly about privacy and control. They can now engage in the recent trend or dance to their favorite Hausa song without the fear of being called out by fans. After all, they could simply restrict who comments on their post, a feature they seldom use on Instagram or Facebook.

To others, it is just another platform to gain followers, interact with them, and promote their latest activities. After all, Tiktok is the next big thing.

Will this exodus affect their fanbase on platforms like Instagram? Perhaps. But it’s just something their fans have to get used to, as the opportunities the platform offers are too good to be turned down.

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