Reasons Why Digital Marketing Matters for Businesses

Written by Michelle Anama Abari

Michelle is a content writer that loves writing as much as she loves reading. Her writing talks on issues relating to business and finance and other issues beyond finances where she aims to give knowledge on how to achieve one's personal best. When she's not writing, her favourite past time is reading and seeking adventures.

August 23, 2021

We cannot deny the fact that the world is gradually moving into the digital world. It has become important that we showcase our products on every marketable platform available. This is why digital marketing matters to businesses and entrepreneurs.

Digital Marketing is the promotion of products or brands using electronic devices or the internet. It also includes text messaging, instant messaging, video, apps, podcasts, electronic billboards, digital television, and radio channels amongst others. These channels are used continuously on a daily basis and as a focal point for getting your products across making digital marketing a crucial part of your business.

Digital Marketing entails a whole lot when it comes to marketing your products online. These days, an average human spends at least 9 hours on Social Media either buying products, browsing or just cruising. That is why it is advisable to use a Digital Marketing tool for your business.

Digital Marketing entails platforms like Social Media, Websites, Email, E-commerce, Mobile Apps amongst others.

Below are reasons why digital marketing matters to businesses and startups

Reasons Why Digital Marketing Matters to Businesses and Startups

1. It helps in Audience Targeting

One reason why Digital Marketing matters to business is for audience targeting. One of the gifts that Digital Marketing has given you is the ability to dissect huge demographics. When you do targeting at this level, you create an ad that is highly relevant to your target market.

Because it is important, it helps to connect on a level of marketing which general marketing cannot do. You do it without disrupting other people’s businesses. You target people with a very specific challenge, goal, interest, opinion, profession, buying behaviour amongst others.

2. Digital Marketing Matters Because It Saves Time and Money

Social Media as a tool of Digital Marketing is pocket-friendly in every possible way. You can now save money and reach more customers for less money than traditional marketing methods.

What this entails is that Digital Marketing is a tool to market your products online. In addition, it helps you budget well and does not cost much to pay to get your products advertised online. It allows you to have healthy competition by exposing you to a wider audience on a much smaller advertising budget. It gives businesses laser-focused control over where and how they spend their money.

3. Digital Marketing Is Vital because it is Easy to Scale and Adapt

As with any form of marketing, there is an initial investment required to get traffic flowing. But the importance of Digital Marketing to small businesses becomes very visible when you see how easy it is to scale and adapt as your business grows.

In Digital Marketing, you do not have to negotiate on an ad spot to keep your ad running, your ad continues uninterrupted. The relevance of Digital Marketing lies in the fact that you can get instant results.

This leads me to say again that Digital Marketing is pocket-friendly for small businesses.

4. Digital Marketing Is Important because it Helps in Branding

In modern times, small brands are built in the digital world. That is social media, blogs, emails, videos amongst others have given you the means to market your product without stress and overspending.

Digital advertising offers an opportunity to extoll the benefits of your service to the people most interested in them. 

5. Digital Marketing Helps Build Trust Every Time

The world is changing and people’s behavioural shifts have been accompanied by rising expectations for online privacy. Digital Marketing grants that on every platform online, from social media to emails to blogs amongst other platforms. Social Media has come up with strong algorithms and tight security for their customers to have their own privacy on their personal accounts.

For instance, Facebook creates and upgrades its algorithm every year, making it harder for scammers to be able to penetrate the accounts of customers.

6. It Can Be Hyper-Personalized

With email marketing, yet another important part of Digital Marketing, you can now be able to target at the individual level. Some call this “segmentation” or “personalization”. This gives people a sense of control that would make them want to patronize you.


In conclusion, small businesses are given the avenue by digital marketing to compete, improve brand awareness, and build an audience for small-scale businesses.

Digital Marketing strategies like content marketing, social media marketing, and email campaigns will help you communicate with potential leads and establish a voice within the conversation of business events.

Furthermore, Digital Marketing helps your business have the ability to hold top-ranking positions in the digital world, for example, Facebook, Twitter, Walmart, Shoprite, Glo, Dangote amongst others. These are businesses that have used Digital Marketing to their advantage and today their one of the top companies in their fields in the world.

If you are a business owner or planning to become one, I hope you can understand why digital Marketing matters in your business plan. Leave a comment if you feel this write is helpful.

0 0 votes
Article Rating
Notify of
Inline Feedbacks
View all comments

You May Also Like…

Subscribe to Weekly Northy Letter

You have Successfully Subscribed!

Subscribe To Our Magazine

Subscribe To Our Magazine

Join our mailing list to receive the latest news and updates from our Editorial Team.

You have Successfully Subscribed!

Pin It on Pinterest