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Whether you are a small scale business owner seeking to scale up or you thought of opening up a small scale business but gave up on it halfway simply because you do not have the right information and enough motivation, or you are wondering how to market your small business better, there Is a book on this list just for you. As people of literature will tell you “there is a book out there for everyone about everything”. Here, we shall be discussing 10 books every small business owner should read.
Go through this list, you’re sure to find a book just for you!
Written by Eric Ries, The Lean Startup gives us an in-depth look at how leading entrepreneurs use new and ever-changing innovations to create radically successful businesses. In this book, Eric talks about several mistakes which a lot of novice entrepreneurs make from the get-go.
If there was a way for you to make little to no mistakes and thereby incur as few risks as possible when venturing into a business, wouldn’t you take it?
The Lean Startup is a book you will not regret reading.
Written by Timothy Ferris, this is a self-help book that has spent 7 years on The New York Times Bestseller list. The 4-Hour Workweek focuses on a step by step guide in which you can seize control of your financial affairs and make better judgement calls. One of the greatest enemies of any business is the lack of financial discipline.
To get that much-needed control and a success mindset, I highly recommend this book. There is a very valid reason why it made our list of 10 books every small business owner should read.
One of the most basic things about business is that value creates money. What makes a particular product superior to its market competitor is its value. The ability to create something that is In demand and highly valuable will invariably create wealth. Of Course, how to always do that isn’t so easy, but that is where Zero to One comes in handy.
Written by Peter Thiel, the book explains how you can create value through innovation. It teaches entrepreneurs how to ‘think outside the box.
This is another gem in our list of 10 books every small business owner should read. The Innovator’s Dilemma, a revolutionary book that will change the way you do business. In this book, writer Clayton M. Christensen explains how businesses that do the right things can lose market monopoly. And he doesn’t only explain how, but he also talks about how to avoid such fate.
In a competitive market or any market at all actually, maintaining some form of monopoly over the products or services rendered provides not just success, but security. So what is it that even successful businesses do that could make them lose out in the market competition? And how can one avoid it?
You might want to add this book to your to-read list, better yet, bump it to the top!
This is one of the best selling books of all time! Written by the late author Napoleon Hill, he talks about how a successful business isn’t just about fancy and technical formulas to boost sales but also about a strong mindset. So many times you hear that success is a combination of several elements, in business though, a winning mentality and solid business formula will determine success.
Every small business owner looking for expansion and longevity should most definitely read this book! I mean, who doesn’t want to think and grow rich?
Written by Michael Gerber, The E-Myth Revisited is a must-have and a must-read for every small business owner out there, even for those that are simply thinking about starting up. In this book, Michael talks about the ‘myths’ surrounding starting a business, he further goes on to debunk these myths and provide clarity.
Think of this book as a guide that will help you grow your business from the ground up and provide you with that much-needed stability.
Want to know why this book made our list of 10 books every small business owner should read? The Tipping Point talks about how entrepreneurship has been revolutionized. It further goes into a depth explanation of how business owners should change their overall outlook on how they sell products. Sounds interesting, doesn’t it?
The Tipping Point sheds light on ideas and trends that spread like wildfire and in turn, sells to the general public. I bet you wouldn’t want to miss out on these trends. Grab your copy and arm yourself with the necessary information you need to dominate the market!
Written by Gary Vaynerchuk, Crush It is a book that coaches you to use the internet and turn your passion into profit. With the way the world is turning digital at an alarming rate, wise entrepreneurs have changed their approach in terms of selling their products and rendering services.
Not a social media guru? Worry not, take your time and read this eye-opener, your entire perspective will change before you turn the last page.
A lot of entrepreneurs give up halfway into starting their businesses for several reasons. In Virtual Freedom, we find out it is majorly caused by “superhero syndrome”.
Superhero syndrome is a mindset that falsely makes one think that to be successful, they must do everything themselves. This book highlights several strengths and weaknesses that influence the success rates of businesses. Here, you will learn how to get the help you need with resources you can afford.
You do not have to do it all alone, there are several platforms put in place to support startup businesses to grow. What are you waiting for? Time to read up and explore your options.
The last but certainly not the least on our list of 10 books every small business owner should read is Raving Fans. Written by Sheldon Bowles, this book here explains how satisfying your customers is good but not good enough. Sheldon Bowles wants you to create Raving Fans!
The biggest takeaway about this book is that by the time you’re done reading, you, as a small business owner, will have learned how to put yourself in the shoes of your customers to gain their perspective. From there, you’ll have an idea of what your customers’ needs are to turn them into Raving Fans. When you can make fans out of your customers, you know you’re getting it right!
Small business owners need to stay sharp and equip themselves with fresh innovative ideas to grow their respective businesses. The books enumerated above range from business formulas to self-help and mental development. A combination of these elements will guarantee success in any business of any size. We all need help once in a while.
Thanks to these amazing authors, you can start up that business you’ve always thought about. You can take that bold move to scale up now that you know the necessary steps. You can finally increase your customer base because you are well acquainted with effective marketing strategies. Information is power, and where else can you get the best information if not in books?
What do you think about these books? Tell me in the comments! Meanwhile, check out these 10 tips for new business owners.
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Definitely something I didn’t know I needed