These 7 C’s of Communication Will Help You a Lot

Updated: Mar 16, 2021
By Happiness Hassan
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The 7 C’s of communication are sets of guidelines and principles for effective written and spoken words. However, communication is an inseparable act of our everyday activities.

Hence, the main aim of the 7 C’s of communication is targeted at enhancing a quick understanding of what Is been communicated. 

What are the 7 C’s of Communication?

1. Clarity

It’s difficult for the human brain to assimilate series of complex words at the same time. Hence, clarity as a key factor of the 7 C’s of communication entails your spoken or written words are not ambiguous. The simplicity of content helps to reduce uncertainty while communicating.

Perhaps, you have lots on your list to communicate, begin with grouping your words into sections to aid a quick understanding of your listeners. Learn more about the tips for effective communication.

2. Concise

Almost everyone is guilty of violating this principle of communication. However, been concise implies you go straight to the point without the inclusion of the needless. To master this act, you must value your listener’s time and be disciplined not to waste it with unending talks. Learn to be brief and communicate the necessary words.

This reminds me of how I messed up my project presentation due to my inability to summarize my points within the allocated time slot. Unknowing to me, I kept on speaking about what I felt was important. Not until I decided to go into my presentation proper, then I realized I had a few minutes left. I lost my composure immediately because I had not made emphasis on what my presentation was all about in detail. The supervisors and listeners assumed I wasn’t prepared and asked me to leave the podium. But that wasn’t the case. Rather the issue was my lack of conciseness.

3. Complete

No one is propelled to take action when what has been communicated is incomplete. The next course of action of many listeners is to discard what has been heard. Immediately assume you’re simply entertaining them.

Also, suspense kills the eagerness to listen or read further. Hence, complete as one of the 7 C’s of communication ensure that all communicated words are whole encompassing all the necessary details.

4. Correct

This aspect of communication emphasizes the importance of structure and organization of grammar, diction, punctuation, and vocabulary while communicating. Ensure your words are well spelt, have no errors, and are pronounced correctly.

Incorrect spelling and pronunciation mislead the listeners and creates doubt concerning what has been communicated. Endeavour to cross-check your words before delivering them.

5. Courteous

Maintaining a good manner and regard for others while communicating saves you from the stress of arguing with them.

Always check out your tune while communicating because calm and gentle words are effective tools for convincing others and eliminating misunderstanding. Likewise, your physical behaviours such as your body language should portray respect for your listeners. 

A courteous attitude is crucial while communicating most especially those in charge of customers services in various organizations. Indeed, six out of every ten calls received are from customers who are angry and dissatisfied with a particular service. The best way to resolve their complaints is by responding to their needs with courtesy instead of responding harshly, aggravating their anger.

6. Concrete

The 7 C’s of communication also deal with the accuracy and reliability of what is being communicated. In essence, concrete means that your words are based on a precise source and not an assumption attempting to convince others.

Some years back, I was a victim of a false product advertisement communicated by a group of persons who claimed their products were antidotes for facial inflammations. Meanwhile, they were merely interested in the sales of products. Their information was not rooted in any reliable source. And lots of persons fell victims and experienced worse facial conditions than the Initial state.

7. Cohesive

Every statement communicated should aim at a particular objective and not be spoken haphazardly without focus. Therefore, been cohesive while communicating requires a flow and connection between words either spoken or written. 

You can attest to the fact that no one enjoys reading a novel in which its scenes are not well arranged with links from one story plot to another. This is because you end up been confused without understanding the main storyline of the book. 

How Do You Remember the 7 C’s of Communication?

Your brain gets to familiarize itself with the 7 C’s of communication as you read them frequently. Moreover, If you’re a salesperson, a boss at the office, or an employer. You must master these principles to maintain a mutual relationship in your business and office. Next, become Conscious, have these principles in your mind as you go about with your daily activities.

Finally, practising makes you remember the 7 C’s of communication faster. Don’t wait until you are asked to deliver a speech at the office or an occasion before you practice these keys. Start immediately with your family, friends, and neighbours. And to the larger society.

Conclusion

The application of the 7 C’s of communication is often difficult to practice all at the same time. But then, you can improve drastically through the realization that all the principles are interconnected. For instance, you need to state what you want to buy in a simple and brief manner, containing the exact details of what you want, well pronounced and communicated with etiquette to the seller. Likewise to every other aspect of life. 

Therefore, share with us some of your applications of the 7 C’s of communication in your daily activities.

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